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By 2050 the global population is set to reach 9 billion people and worldwide demand for food, feed and fibre is forecast to increase by 70%. To thrive in that context, economies will need to use natural resources in a far more efficient manner. The way we consume and produce will be key to Europe’s success or failure in this process. This is why the Commission intends to revise the EU’s Consumption and Production policies and has launched a public consultation that will remain open until 3 April.